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How to Create an eCommerce Marketing Strategy That Stands Out

ecommerce marketing strategy

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In today’s digital world, it’s easier than ever before to get lost in the crowd if you don’t build an eCommerce marketing strategy that stands out. With hundreds of thousands of eCommerce sites trying to outrank each other to be on top of search engine results, it’s tough to lead the way, even if you have the best product to offer.

Fortunately, there are certain strategies that you can implement within your eCommerce marketing strategy that will help your site, product and branding stand out among the rest.

Whether it’s social media, email marketing, paid advertising, SEO or even creating products that will go viral, this article will provide you some of the best tips for building your eCommerce marketing strategy.

What Defines an eCommerce Marketing Strategy?

An eCommerce marketing strategy is an in-depth plan that outlines specific steps for how you will market your online store and products.

It is an important part of growing your business because it shows potential customers what you have to offer and why they should choose your store over others; so long as you implement creative ideas that are unique and authentic.

Define Your Target Audience

Your target audience is the people in which you are marketing your products to. Your target audience will vary depending on the type of product you are selling, therefore you should study, as well as know your demographics before you get started on running your eCommerce business.

For instance, if you sell beauty products such as make-up, your target audience would be females. Whereas, if you sell an eco-friendly fashion label, your target audience would be those who live a more consciously aware lifestyle, who truly care about the earth’s environment.

Defining who your business targets allow you to create an eCommerce marketing strategy tailored towards them, maximizing your chance of success and ensuring they stay engaged with what you have to offer.

Research Your Competitors

It is important to know who your competition is and how they are performing their very own eCommerce marketing strategy. This will allow you to better understand what you need to implement in your own marketing projects.

Always remember that researching your competitors is not about copying what they do, but rather, gaining inspiration to plan your very own creative ideas with a twist of something new, that your audience will love and feel drawn to. Creating something that is truly distinctive will enable your brand to stand out from the crowd.

Develop Unique Selling Points

Your product or service should have a Unique Selling Point (USP). This will help you to stand out amongst the competition. For example, do you offer more valuable content compared to your competitors? Do you provide a better customer experience than your competitors? Does your brand’s mission, vision and values showcase something different to your competitors?

Whatever your USP is, ensure it’s something that sets you apart from your competition.

Implement SEO

One of the best ways to market your products online is through Search Engine Optimization (SEO). In fact, even if you don’t have a marketing budget, the most strategic SEO implementation can be what helps you stand out from other competitors within your industry.

The first step in any SEO campaign is keyword research. You need to identify which keywords you want to focus on for your products and use SEO tools such as Ahrefs to perform your research. SEO tools also allow you to measure and track all the work that you have done, to see which content is performing better than others, offering opportunities to improve and harness gaps in the market.

You can optimize your website content by using SEO specifically for product pages, general pages as well as regularly published blog posts.

Reach Out to Influencers for Social Media Marketing

Influencer marketing has become a popular technique for companies looking to promote themselves online. Influencers are important because they have a sizable following and engagement on social media which can effectively promote your business to reach new levels of success.

To build a standout eCommerce marketing strategy based on this influencer marketing, it’s important that you find the right influencers for your company, products and brand. For example, if you sell bespoke furniture, you should reach out to renowned interior designers.

You can start by searching on social media platforms like Twitter and Instagram, or even by networking with other entrepreneurs regarding who they think would be good candidates.

Once you find some influencers, you’ll want to get in touch with them, applying your very own human touch. Always remember to approach influencers with personalized communications – working from templates to send out multiple messages will look and feel robotic. You must aim to build a long-term relationship that is humanized and authentic.

Publish Compelling and Valuable Content

As an eCommerce entrepreneur, you know how important it is to have compelling and valuable content for your website. It’s both the King and Queen of your projects; the driving force behind your entire eCommerce marketing strategy.

At its core, compelling and valuable content is what connects your business with your audience on an emotional level. It changes their perspective, teaches them something new and inspires them into action, through the art of storytelling.

Stay tuned on Swift’s News and Insights page which will soon be exploring the power of regular blogging and why this is a vital element for your eCommerce marketing strategy.

Harness The Power of Email Marketing

Email marketing is a proven marketing channel with the ability to reach potential customers, retain old customers, and convert new customers. As a result, this channel should be at the forefront of your eCommerce marketing strategy. Here are 4 tips for harnessing the power of email marketing:

  • Offer exclusive content and promotions for regular customers
  • Include social media links in your emails so customers can share your content with their networks
  • Share valuable content marketing such as newly published blog posts
  • Keep your customers updated with new product launches

Analyse and Adjust Your Strategy Accordingly

It’s important to measure the results of the projects that you’ve created and implemented. The truth is that your eCommerce marketing strategy will require testing the water which can involve trial and error.

Sometimes, the projects that we feel will work well, don’t necessarily plan out to be what we expected. Sometimes, the projects that we feel won’t be as successful as others, turn out to be the most powerful projects.

The best way to invest your time and energy is to track and measure the results of all work completed and move forward with the following tasks:

  • Continue with nurturing what works well
  • Adjusting what is not performing well
  • Re-visiting your eCommerce marketing strategy to adjust accordingly
  • Adding new creative and strategic project ideas to your plans

Swift eCommerce Fulfilment

At Swift eCommerce, we are not only dedicated to supporting your eCommerce shipping fulfilment needs and requirements, but also dedicated to helping eCommerce entrepreneurs to do the best they can in all other areas of their online business. For more valuable eCommerce tips, check out our previous article.

Ready to outsource a quality eCommerce shipping solution? Reach out and we’ll be happy to help.

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